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A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks Amidst the highs and lows of 2020 in multichannel marketing, one thing that remains constant for managers is strategic planning and frameworks for growth. At this …..
Real-world examples of PR getting an account-based makeover You ride on the ABM train because your destination is a results town. Life is all about the names on your account list that you’ve converted into customers and the revenue you’ve …..
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FREE ACCESSWebinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer …..
Monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you …..
What kind of marketing strategy should you adopt to reach potential clients? Venngage surveyed 100 consultants and freelancers to find out which ones worked, and which didn’t Creating a foolproof marketing strategy that will land your clients isn’t always an …..
Top tips for making a quick but effective content audit One of the common themes I continually revisit in my work and writing is the proliferation and abundance of content. For brands looking to use content, and content marketing more …..
A single bad review can have a huge impact on your business, which is why customer service is key. A customer journey map can help improve conversion Are you facing issues while trying to provide a stellar customer experience? The …..
The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” …..
Many businesses make the mistake of plunging ahead without due attention to translation quality or write something that proves offensive to the local mindset Often the most cost-effective way to grow your business is by entering foreign markets. But that’s …..
