By Gabrielle Wright 07 Sep 2020 Managing customer experience to survive the recession: 5 Digital Marketing Optimization tactics Digital Marketing Optimization is transforming recession marketing strategies. These 5 tactics for managing customer experience will set you apart from your competitors Surviving this recession is all about, you guessed it, your customers! As we have seen clearly in 2020, …..
By Dave Chaffey 03 Sep 2020 What is digital transformation strategy and how does it fuel business growth? Digital transformation strategy to grow your business: Our recommended planning frameworks to implement your successful digital transformation More marketers than ever are fueling growth through digital transformation. But with the stakes so high, we want to make sure you get …..
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By Dave Chaffey 31 Aug 2020 Digital Marketing Optimization to improve customer journeys? Personas, Journey mapping, AB testing, VoC or NPS: Which Digital Marketing Optimization techniques do you use? Our latest research on Digital Marketing Optimization demonstrates there is a major challenge for many marketers of creating integrated strategies and communications plans with …..
By Dave Chaffey 28 Aug 2020 15 practical ideas to help you create an action plan for business survival in a global recession 15 ideas for a marketing action plan for a recession…
By Jack Davis 17 Aug 2020 Become a better marketer with Smart Insights Becoming a better marketer isn’t rocket science if you have access to the right resources The world of marketing is fast-paced and ever-changing. You can’t scroll through LinkedIn without finding out something new about the industry. It seems that every …..
By James Story 14 Aug 2020 Infographic: Your Digital Career Opportunities A digital marketing team management tool to help marketers of any level make long-term professional development plans for their career Whether you are looking to plan your future career or are managing a team, it’s worth having an idea of …..
By Gabrielle Wright 12 Aug 2020 How can marketing drive business growth in 2020? The latest results from the CMO Survey, a special COVID-19 edition, give a fascinating insight into our fellow marketers’ business strategy and planning to drive growth this year. Digital Marketing Strategy during COVID-19 84% of marketers confirm they have ‘improvised …..
By Gabrielle Wright 06 Aug 2020 Customer enquiries up 45% this week since Facebook Chat Plugin update The latest user experience update for online chat increases engagement with your customers on their terms Many marketers already use this free Facebook Chat Plugin for chatting to customers on their website. But with major updates to the Plugin this …..
By Expert commentator 06 Aug 2020 How powerful is visual content in a marketing strategy? Words aren’t enough, you need to step out of the box when it comes to engaging the audience Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring …..