By Expert commentator 28 Dec 2020 Agency project management: How to manage those ‘one more thing’ tasks Before you try to whisk away your problems with software, try these agency project management methods to maximize productivity and improve client relationships If you’re an agency professional and you feel like you’re constantly scrambling, you’re not alone. Once upon …..
By Lilach Bullock 23 Dec 2020 Why reviewing marketing performance should be at the top of your priority list in 2021 Good digital marketing isn’t just about creating content, you also need to review your performance to see where it can be improved How often do you review your marketing performance? Creating great content for the various channels you use for …..
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By Expert commentator 18 Dec 2020 The secret of successful viral marketing and advertising campaigns Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that …..
By Gabrielle Wright 16 Dec 2020 Financial planning marketing: Three essential elements of your financial services marketing strategy Strategic financial planning marketing is in flux. As more customers make financial decisions online, the digital competition is harder than ever Digital Transformation in financial services marketing has completely changed how businesses and consumers connect, bringing you closer to your …..
By Annmarie Hanlon 15 Dec 2020 4Cs marketing model: Two models with the same acronym Do you know your 4Cs from your 4Cs? Read more about these two marketing models, plus find practical examples to apply to your marketing strategy What is the 4Cs marketing model? Two groups of marketers have created the 4Cs marketing …..
By Gabrielle Wright 11 Dec 2020 Video marketing trends to cut through the noise in 2021 Are you making the most of the latest video marketing trends and opportunities to increase customer conversions? As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020. In preparation for …..
By Gabrielle Wright 09 Dec 2020 Optimize your e-commerce marketing strategy with the RACE Framework What is e-commerce marketing and how is it different from other digital marketing? Discover opportunities for strategic optimization in an industry which has seen year on year growth like no other 2020 was the year of e-commerce. You don’t need …..
By Robert Jones 07 Dec 2020 Customer loyalty marketing in a digital era First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social …..
By Dave Chaffey 04 Dec 2020 Top 10 influencer marketing strategy boosting segments in 2021 [Infographic] 74% of customers trust social networks to guide purchasing decisions. In 2021, when trust is at peak importance, is your influencer marketing strategy delivering the results you need? Yet again social media is shaking up your marketing mix for 2021. …..