Examples of how SMEs can use Porter’s 5 Forces to assess marketplace viability Right now, Porter’s 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. The …..
We round up the top trends and innovations for marketers of consumer branded goods in 2022, integrated across the RACE Framework, to inform your marketing strategy Our marketing trends for consumer brands 2022 guide covers the top trends in consumer …..
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FREE ACCESSWhy taking a strategic view of your medical marketing will help set you up for success in the year ahead As we approach the final quarter of the year, marketers in the medicine sector will already be looking ahead to …..
Healthcare wearable devices are on the up. Pharma and healthcare MarTech unlocks new opportunities for marketing leaders to connect with customers Our pharma and healthcare marketing trends 2021 report highlights a number of sector innovations, including wearable healthcare, to help …..
How has digital acceleration impacted e-commerce marketing? How will businesses continue to take advantage of new opportunities to personalize the digital experience? In the space of a few months, the COVID-19 pandemic brought about decades of change for digital business …..
How to use the RACE Framework for IT marketing planning As a technology company, it’s important to use the most up-to-date IT marketing methods to reach your key demographic and generate maximum revenue. The RACE Framework focuses on how to …..
A flow chart to create a marketing technology stack tailored to your business needs We talk about the importance of using the right digital marketing tools a lot here at Smart Insights. When used correctly, a marketing technology stack can …..
Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. …..
Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that prevent them from getting the results they crave Influencer marketing has been around for as long as marketing itself. Only in …..
