Using Kotler’s Pricing model to review positioning Also referred to as the nine quality-pricing strategy, since it is a matrix covering nine options, the aim of Kotler’s Pricing model is to help companies position their products or services relative to …..
Planning your communications strategy with the DRIP Model What is DRIP? The DRIP model is used to support marketing communication planning and is useful when setting broad communication goals. It can be applied when launching a new product or repositioning …..
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FREE ACCESSLearn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is …..
A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing: Integrating …..
Marketing plan integrating the RACE Framework alongside PR Smith’s SOSTAC® planning model Given the increasingly omnichannel nature of marketing today, applying an effective, data-driven approach to your marketing strategy is more important than ever. But it can be difficult finding …..
Hold the gimmicks. Social media marketing in 2022 is all about your customer. Our top 5 trends will set you up for YOY success As marketers, we’re always scanning the digital landscape for new opportunities to benefit from our customers’ …..
Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting Group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..
Do you think your business is good at writing briefs? Your agency likely disagrees… Research from Smart Insights exploring best practices for marketing planning has often reviewed the importance of annual marketing planning and how to structure marketing and digital …..
How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business? In the 15 plus years since the birth of programmatic marketing, it has really delivered on its original promise to be …..
