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Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is …..
A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing: Integrating …..
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FREE ACCESSHold the gimmicks. Social media marketing in 2022 is all about your customer. Our top 5 trends will set you up for YOY success As marketers, we’re always scanning the digital landscape for new opportunities to benefit from our customers’ …..
Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..
Do you think your business is good at writing briefs? Your agency likely disagrees… Research from Smart Insights exploring best practices for marketing planning has often reviewed the importance of annual marketing planning and how to structure marketing and digital …..
How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business? In the 15 plus years since the birth of programmatic marketing, it has really delivered on its original promise to be …..
With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..
Do you understand your Google Ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean …..
How to utilise QR codes for a better marketing strategy that reaches, engages and converts your audience In the introduction of better and faster technology, people are now using their devices more than ever. It’s all about accessing everything in …..
