By Expert commentator 17 Aug 2022 How to create a user journey map Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you …..
By Gabrielle Wright 15 Aug 2022 How do you plan, manage, and optimize inflation-related change in your business? The decision to act, or not to act, can have a knock-on effect on how your company will weather the storm of inflation and change in 2022 In our recent LinkedIn poll, 30% of respondents admitted to making no changes …..
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By Expert commentator 20 Jun 2022 3 keys to embracing the omnichannel customer revolution Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..
By Mark D. Hall 14 Jun 2022 Plug revenue leaks with these 3 CX analysis techniques Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..
By Dave Chaffey 29 May 2022 3 online brand building strategies for consumer branded goods Find new brand building strategies to delight your customers online with our RACE Growth System Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are …..
By Gavin Llewellyn 24 May 2022 How to make an impact in your first 100 days in a new job 7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days …..
By Mark D. Hall 11 May 2022 5 must-haves in your digital product roadmap You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you …..
By Lilach Bullock 09 May 2022 Digital marketing for startups: best practices for new businesses Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe …..
By Lilach Bullock 03 May 2022 The 9 most important content marketing skills and tools you need to focus on in 2022 Today, content marketing is one of the most effective forms of marketing. Find out how digital and content marketing managers can boost their content strategies in 2022 Businesses are using content marketing as a strategy to reach and convert prospects. …..