By Dave Chaffey 02 Jun 2023 Revenue model options: 10 revenue generation techniques for digital businesses Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via …..
By Annmarie Hanlon 14 Apr 2023 How to use the 7Ps Marketing Mix What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..
Access our Free Digital Marketing guides Free guides to improve your skills on your Smart Insights journey FREE ACCESS
By Expert commentator 27 Mar 2023 5 digital marketing skills you need to master to thrive in tomorrow’s workplace Basic marketing principles may remain the same but the digital marketing skills and tools you need to thrive in the workplace are constantly evolving. How can tomorrow’s digital marketers future proof their marketing skills? Preparing for a job in the …..
By Annmarie Hanlon 20 Mar 2023 The AIDA model AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..
By Dave Chaffey 10 Mar 2023 Web personas – best practices and examples An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design …..
By Dave Chaffey 01 Mar 2023 How important is digital marketing for businesses in 2022? Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? Naturally, digital marketing objectives for founders, entrepreneurs, and leaders of corporations will differ – as does optimizing digital marketing for businesses …..
By Dave Chaffey 01 Mar 2023 The best free marketing tools that every hands-on marketer should use Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them – across 8 marketing analysis activities I find that when running training courses, the tools I recommend to help marketers are always …..
By Dave Chaffey 27 Feb 2023 Amazon.com marketing strategy 2023: E-commerce retail giant business case study What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon’s revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over …..
By Dave Chaffey 22 Feb 2023 Top 10 free 2023 digital marketing statistics sources to inform your marketing strategy Our recommendations of the best global online marketing consumer adoption and marketing benchmark statistics Online marketers love statistics about digital marketing. We do too since they enable us to use a more data-driven approach to inform our future investments. They …..