By Dave Chaffey 19 Jun 2023 Using Google Analytics 4 reports to grow your business with digital marketing A tutorial covering our recommended process, report, tools and KPIs to grow your business By the time you read this, it’s likely that Google Analytics 3 or Universal Analytics (UA), whatever you call it, will be no more. Switching to …..
By Dave Chaffey 09 Jun 2023 Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2024 E-commerce 2023: The latest data and forecasts for all things online retail growth It’s interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts …..
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By Rhian Harris 05 Jun 2023 How to write an e-commerce marketing plan Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy In today’s e-commerce business landscape, there is no room for a lack of planning. All e-commerce businesses should plan …..
By Dave Chaffey 02 Jun 2023 Revenue model options: 10 revenue generation techniques for digital businesses Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via …..
By Annmarie Hanlon 14 Apr 2023 How to use the 7Ps Marketing Mix What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..
By Dave Chaffey 30 Mar 2023 What is the difference between efficiency and effectiveness marketing measures? Efficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really …..
By Expert commentator 27 Mar 2023 5 digital marketing skills you need to master to thrive in tomorrow’s workplace Basic marketing principles may remain the same but the digital marketing skills and tools you need to thrive in the workplace are constantly evolving. How can tomorrow’s digital marketers future proof their marketing skills? Preparing for a job in the …..
By Dave Chaffey 10 Mar 2023 Web personas – best practices and examples An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design …..
By Dave Chaffey 01 Mar 2023 How important is digital marketing for businesses in 2022? Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? Naturally, digital marketing objectives for founders, entrepreneurs, and leaders of corporations will differ – as does optimizing digital marketing for businesses …..