To coincide with the iPad launch on the 28th May in the UK, this is our review of the implications of the iPad for marketing into the future.
Although many commentators have criticised the iPad as an "inbetween" product which loses the portability benefits of Smart phones and the power of Netbooks, we believe it will be something of a game changer in the way we consume media and in providing new opportunities for marketing.
I coordinated the production of this guide for the cScape Customer Engagement Unit. It includes reviews and recommendations from 3 Smart Insights Expert commentators: Dan Barker, Dave Chaffey and myself.
.Net magazine August 2010 has a good tutorial and tips on iPad design. Here are a selection of their recommended links
I'd also recommend this for more on the specific web design implications of the iPad. In particular fancy hover effects won't work which can have implications for menu/navigation in particular.
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