An online survey of 100 marketing leaders, the B2B Leaders report in association with Circle Research, involved Marketing Directors, Heads of Marketing and Marketing with an average 15 years experience, reporting into board or leadership teams and controlling a total of £188m.
The survey delved into brand management, demonstrating ROI, managing a team effectively and personal reputation. For more specific detail on Content Marketing, see our separate post on B2B Content Marketing trends for 2014.
The findings have been summarised in this infographic, we have shared for our readers working in B2B marketing to provide context if you are looking to understand typical B2B priorities for the next 12 months and how to develop marketers skills and training accordingly.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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