Black Friday Sale - Up To 57% Off
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedAn online survey of 100 marketing leaders, the B2B Leaders report in association with Circle Research, involved Marketing Directors, Heads of Marketing and Marketing with an average 15 years experience, reporting into board or leadership teams and controlling a total of £188m.
The survey delved into brand management, demonstrating ROI, managing a team effectively and personal reputation. For more specific detail on Content Marketing, see our separate post on B2B Content Marketing trends for 2014.
The findings have been summarised in this infographic, we have shared for our readers working in B2B marketing to provide context if you are looking to understand typical B2B priorities for the next 12 months and how to develop marketers skills and training accordingly.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Turbocharge your results with this toolkit containing 9 resources
The Business-to-business Marketing toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content marketers in 2023 already understand that taking …..
Why you need to rethink your B2B marketing strategy to keep up with the pace of change Let’s start with addressing the status quo. For a long time, tried and tested B2B marketing strategies have been based around a linear …..
7 steps ensure top-down strategic alignment between business strategy and partner marketing Aligning partner marketing with your organization’s overall business strategy and specific strategic initiatives is essential for driving success and maximizing the value that partners bring to an organization. …..
