2014 Media Landscape for B2B Marketers
B2B Marketing and Circle Research surveyed over 288 client-side marketers to gather insight into how B2B companies are using social media, who is posting content and their key challenges.
Their infographic shares these top level findings:
- LinkedIn generates the most revenue.
- Top 3 platforms for brand awareness are Twitter, LinkedIn and Facebook.
- 75% of content is posted by the Marketing team, followed by Key Experts within the company and then the Management Team.
- Key challenges are showing ROI and the time involved in social media.
Additional Resources on Social Media Marketing for B2B companies