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B2B Marketing Skills [Infographic]

Author's avatar By Susanne Colwyn 30 Dec, 2014
Essential Essential topic

Aligning training to marketing skills for 2015

B2B Marketing and Circle Research reported in their '2014 Professional Development Report' on how companies are carrying out their professional training and development, Interested in benchmarking your training or aligning your training to your gaps in terms of marketing skills? Their Infographic gives you a taster of the report's findings which is a paid report, and useful for supporting recruitment opportunities or building a business case for your training budget:

  • The top marketing skills are employees with an understanding of 'Segmentation, Profiling and Customer Insight'.
  • Top 2 skills gap are in 'Legal requirements' and 'Measurement and Reporting'.
  • 62% of employers deliver ad-hoc training and the preferred delivery is face-to-face.

ProfessionalDevelopmentB2bmarketingreport2014

You can download their full infographic for more highlights from their Professional Development Report.  Our Digital Marketing Roles Guide  also shows key skills and roles in demand by companies.

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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Digital Marketing Skills

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