I thought this was a nice piece of content marketing by Slideshare, so thought it was worth sharing to highlight Slideshare’s ongoing importance if you market to professional B2B audiences. As Dan said in this previous post on 7 Reasons B2B marketers should love Slideshare:
"Assuming that you’re a B2B marketer, and have good content that can be directly used or re-purposed for Slideshare, we think that Slideshare is a grossly under-utilised tool, especially since the “Pro” version launched"
This new Slideshare from Slideshare is worth scanning if your a B2B Marketer since it’s a nice summary of what worked for companies recently with examples.
Apart from the deck itself, the content marketing I liked is the use of a personalised email sent to all Slideshare users with an autogenerated HTML5 infographic. This is an example for my Slideshare page - it shows how Slideshare can reach many people if you have the right type of shareable content developed through time.
My 59 updates are different talks over many years. A lot of the views are down to one Slideshare boosted by Slideshare ranking it favourably within Google - another benefit of Slideshare. You can reach new people by the SEO effect as well as the viral effect.
In Dan’s original post he shared an infographic describing Slideshare as the “Quiet Giant of Content Marketing”. It’s pretty noisy these days with the amount of competition, but worth considering for repurposing content specifically for if your audience uses it.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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