Posts by Tim Watson
Tim is founder of email marketing consultancy Zettasphere and EOS Implementer at Traction Six. Experience includes Operations Director at Email Reaction and Marketing Director (fractional) in the US delivering a 310% revenue increase to $5m. Tim has 15 years of email marketing expertise with a heavily analytical approach to strategic choices. Connect with Tim via LinkedIn or Twitter.
Reviewing the six key areas to improve your email marketing It’s hard to plan a route from A to B if you are not clear where you are now and even harder if you’re not sure exactly where B is …..
5 actions to minimise the impact of an address change In my last post I summarized 9 common headaches to watch for when you change email service provider. This time I’m drilling down into the first of these, guidance to …..
Key features and three ideas for effective winback subject lines Last week I was presenting at the DMA Email Customer Lifecycle Win-back breakfast seminar and I also enjoyed the related discussion on Smart Insights around Dela Quist’s post on how …..
Email marketing is at the core of many businesses and drives substantial amounts of revenue. Any contemplated move to a new ESP needs to be planned and executed with the mission critical nature of the system taken into account, as any false moves will directly impact revenue.
In this article I’m focussing on the external interdependent elements that are impacted by a change in ESP…
A test of unicode symbols in subject lines and compatibility with email clients…
Avoiding the accidental reasons why your marketing emails may not get through The surprising thing about email deliverability is there are some common causes that are often innocent mistakes and can be avoided. The first two posts in this series …..
Part 2 in Tim Watson’s Email Delivery improvement series You might think your delivery rate is a measure of deliverability… That would be a reasonable assumption, when you see the measure in your reports. Confusing, yes?! So, in this, part …..
Why spam filters can be an external factor that ruins your email split test results…
To understanding email deliverability and inbox filtering, this post looks at the habits and characteristics of a spammer. Understanding this allows professional email marketers to not look like a spammer…
