Posts by Tim Watson
Tim is founder of email marketing consultancy Zettasphere and EOS Implementer at Traction Six. Experience includes Operations Director at Email Reaction and Marketing Director (fractional) in the US delivering a 310% revenue increase to $5m. Tim has 15 years of email marketing expertise with a heavily analytical approach to strategic choices. Connect with Tim via LinkedIn or Twitter.
How well do you manage your email marketing? I recently completed the 2013 update to the 80 page Smart Insights ‘Seven Steps to Success’ Guide on Email Marketing. As part of updating the guide I was looking to highlight best practices …..
Buyometrics’ success formula for 7% click rates on daily emails Email campaigns with unique open rates of 30% and unique click rates of 7% beat email marketing benchmarks and represent great performance that any campaign manager would be happy with. …..
Is there really a best length for an email subject line? Yes, there is an answer to the question of what is the right length for a subject line. In the words of Deep Thought, “you’re probably not going to …..
5 cases-in-point show why you need other metrics to review email marketing effectiveness There have been a couple of heated debates I’ve been part of in the email community just recently, one about open rates and another about subject line …..
Ideas for boosting your email subscribers Wouldn’t it be great if every visitor to your website purchased from you? That’s clearly a dream world. There are many reasons website visitors don’t buy; not yet ready to purchase, researching product choices, …..
Ideas to improve email marketing response rates by NOT following subject line “best practices” I’ve found through testing that in some cases, click rates can be doubled by creating the right subject line. More typical click rate uplifts through use …..
What actions do email marketers need to take? The new cookie law is not really only about cookies; the law does not even mention cookies by name. Instead, its focus is improving consumer privacy and consumer awareness of how their …..
Ignoring customers will cost you revenue Marketing emails from major and minor brands alike are often sent from a noreply email address – you will have seen them. Either quite literally an address noreply@, or the email footer carries a …..
There are many excellent social media blogs providing great content to keep you up-to-date with the latest social media marketing trends and advice. SocialMediaExaminer is one of these sources of great information. So its no surprise they have 47,513 followers …..
Last October I wrote about how to put hearts, smilies and other symbols into the the subject line to make it standout in the inbox. Whilst there was debate in the comments on that post about whether it made the …..
