Posts by Tim Watson
Tim is founder of email marketing consultancy Zettasphere and EOS Implementer at Traction Six. Experience includes Operations Director at Email Reaction and Marketing Director (fractional) in the US delivering a 310% revenue increase to $5m. Tim has 15 years of email marketing expertise with a heavily analytical approach to strategic choices. Connect with Tim via LinkedIn or Twitter.
Is the linking, embedding or animated GIF technique best given recent email client enhancements? You can embed video in emails. But just because you can, does it mean you should? For a long time the possibility of playing video directly …..
Creating Email CTAs with Impact with Tim Watson In this video, regular contributor Tim shows that too many email campaigns contain calls-to-action (CTAs) which focus on what to do, rather than the reason to click. This 99 second video shows …..
Reviewing content strategy for your email marketing It’s a simple equation. Provide sufficient value in your emails and customers will continue to welcome you into their inbox. Not enough and you’ll be ignored or banished. Value can be delivered in many …..
Google’s Gmail change may change Open Tracking reports Google notified Gmail users on the 12th December that they had implemented a change to the way that linked images are handled in Gmail webmail. They explained: “…thanks to new improvements in how Gmail handles …..
A briefing and ressearch on the impact of Google’s new Tabbed Inbox December 2013 update: Return Path have released a comprehensive study evaluating the impact of Gmail’s tabbed inbox. We have added it to the end of Tim’s post to …..
In webinar we covered Six Trends showing techniques and examples businesses can use in 2014 to increase the value of Email marketing. The six trends, if you want to fast forward, are: Trend 1 – More Email 5 Trend 2 …..
A case study of boosting offline email signups 3.3x with SMS Increasing the number of customer touch points used to ask for an email address is a good start to accelerating email list growth. However, the way in which the …..
Examples of the many ways email marketing influences sale in addition to clickthrough Email Marketing is already highly valued by a diverse range of B2B and B2C companies because of the excellent ROI it provides. eCommerce brands are the biggest …..
Video summary of three different mobile email design options It’s common now for marketers to ask the question, “will our emails work on mobile?”. But it’s not that simple unfortunately… there are several different ways to tackle this and each …..
To opt-in or double opt-in, that is the question Should I use single or double opt-in when growing my email list? It’s a question I’m frequently asked. However I don’t see it as a binary question of one or the …..
