Posts by Tim Leighton-Boyce
Tim Leighton-Boyce has been using analytics, customer surveys and usability testing to help improve ecommerce webs sites for 15 years. Originally he worked for direct mail companies. These days he's a consultant. Follow Tim on Twitter or connect with him on LinkedIn. I'm also active on Google Plus.
A custom dashboard in Google Analytics you can use for checking your checkout process If you have an ecommerce web site you know that the performance of the checkout is critical. If anything goes wrong with the checkout it will …..
Improving the accuracy of web analytics for social media tracking There is a big elephant in the web analytics room… We are less likely to accurately track visits referred from social networks than we are visits from more traditional sources. …..
An introduction to Google’s new multichannel funnels feature Multi-channel Funnel Reports in Google Analytics bring us a whole new depth of understanding to how people come to web sites over the course of several visits. And there’s a bonus: we …..
