Posts by Russell McAthy
Russell is Director of Strategy at BlueGlass. His experience in Analytics supports advice on all facets of digital marketing from Search to Social, Mobile to Usability and Design. Russell has worked both Client and Agency side with businesses ranging from the start-ups to blue-chips. You can follow him on Twitter or connect on LinkedIn.
Ideas for the next generation of conversion optimisation Conversion Optimisation has become a regular fixture in a marketers toolkit. The ability to gain efficiencies based on data driven facts is a great opportunity for many businesses. As testing becomes commonplace we are approaching …..
An introduction to setting Goal Value in Google Analytics Goals in Google Analytics (GA) open a multitude of interesting and thought provoking questions when analysed properly. In this post I’ll show how to select the right goals, showing why it’s …..
How to answer common objections about the value of social campaigns I was working with a business a few weeks ago that wanted some help with its social campaigns. Its latest campaign produced disappointing interaction levels. And, because of the …..
