Posts by Stephen Tucker
Stephen Tucker is the Smart Insights Expert commentator on personalising online customer experiences. A former fraud victim turned entrepreneur, Stephen brings over 10 years e-commerce experience to the website personalisation industry. He is the founder of Bunting, an easy plugin app that increases sales of growing businesses with dedicated web personalisation technology. You can connect on LinkedIn and follow on Facebook or Google+.
Personalisation is no longer a luxury reserved for the big players in e-commerce While Amazon continues to lead the way, a personalised shopping experience has now become an expectation for the savvy customer. And, with a plethora of automated personalisation …..
Are the myths about deploying web personalisation tools holding you back? Personalization has been causing major ripples in the digital ocean for many years. Most notably, Amazon pioneered and leveraged the technique in their successful quest for retail domination. Now, they …..
How to use personalised product recommendations to increase Ecommerce sales The importance of effective product recommendations cannot be ignored. When done correctly they can heavily contribute to the success of a website, both by increasing the quantity and the size …..
