Posts by Rob Thurner
Rob is a mobile consultant, author, trainer, and speaker with 10 years experience in the mobile sector. He is Managing Partner of Burn The Sky, the full service mobile agency which connects brands to multi-screen consumers. Rob delivers mobile consultancy and mobile talent development projects for American Express, Barclays, Barclaycard, Betfair, Carphone Warehouse, Heineken, Ladbrokes, O2, Paddy Power and Richemont. Rob runs intermediate and advanced courses for marketers of all levels of expertise across Europe and the USA. His training partners include the IDM, Econsultancy, The Knowledge Engineers, Emarketeers and the IAB Rob has written two books on Mobile Marketing best practice: The Smart Insights guide to Mobile strategy and Winning with Mobile: Creating a strategy for Mobile Marketing, Mobile,Commerce and Mobile CRM. Download from Amazon. You can connect with Rob through LinkedIn.
Precision App network targeting, simple messaging and a great brand are key to WWF’s success I’ve created this campaign summary since it shows just how effective a mobile ad campaign can be when it’s well targeted and delivers a strong, …..
What are the options for promoting a mobile app? Many businesses are now looking to use mobile apps to encourage customer interaction and loyalty. Fortunately, this seems to fit with the preferences of mobile users; recent research from Comscore showed …..
A breakdown by country of the most popular app download services to help make the business case As you hear so often, “there’s an App for that”. Yes indeed. Around 1 million, with 500,000 available on Apple’s iTunes App Store, …..
Insights and examples show why a mobile-optimised experience is becoming essential The focus for many brands over the past ten years has been getting the fixed line website right. This is often the reason brands give for delivering their full site …..
A key mobile design trend in 2013 Mobile usage is only going one way. Up. Rapidly. But how good are the experiences we’re building for customers? Designing experiences on mobile is challenging because of the form factor and because it’s a …..
