Posts by Rob Thurner
Rob is a mobile consultant, author, trainer, and speaker with 10 years experience in the mobile sector. He is Managing Partner of Burn The Sky, the full service mobile agency which connects brands to multi-screen consumers. Rob delivers mobile consultancy and mobile talent development projects for American Express, Barclays, Barclaycard, Betfair, Carphone Warehouse, Heineken, Ladbrokes, O2, Paddy Power and Richemont. Rob runs intermediate and advanced courses for marketers of all levels of expertise across Europe and the USA. His training partners include the IDM, Econsultancy, The Knowledge Engineers, Emarketeers and the IAB Rob has written two books on Mobile Marketing best practice: The Smart Insights guide to Mobile strategy and Winning with Mobile: Creating a strategy for Mobile Marketing, Mobile,Commerce and Mobile CRM. Download from Amazon. You can connect with Rob through LinkedIn.
Review and improve your UX on mobile using the Smart Insights RACE Planning Framework Should we be focusing our mobile marketing activities on the device, or the consumer? Allow me to rewind the clock, briefly, and explain why this matters: …..
Maximise Google to improve your mobile search ‘Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on …..
We’re fast approaching 2014, the year when mobile analyst Mary Meeker predicted that mobile Internet traffic would overtake desktop traffic. Her latest annual KPCB Internet trends report from May 2013 showed that we’re not quite there yet, with mobile traffic up …..
7 Tips to win the hearts, minds and wallets of mobile shoppers A recent Google survey shows the importance of mobile in driving shopper behaviour today – at every stage in the customer journey. Pre-shopping: 58% of the sample use their …..
KPIs and Tools for optimising mobile marketing results As mobile marketers get to grips with planning activity and budgets for 2014, this post takes a look at using tracking and analytics tools to optimize your mobile investment and performance. Consumers …..
Measuring mobile activity with Google’s mobile calculator eBay Europe recently reported that UK consumer spend on mobile has increased by 55% year on year, and is set to grow a further 115% over the next 12 months. Olivier Ropars, Senior Director …..
Research on the top mobile sites and apps as rated by consumer experience Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps. Consumers were …..
Defining the business case for a mobile strategy I’m sure you will know from your analytics how important mobile site visits are becoming to your business. However, those of us who live and breathe mobile see the majority of companies have …..
Earning attention is the key to mobile advertising success. About time too! I was delighted to read last week that the UK’s Information Commissioner Christopher Graham has imposed a hefty £440,000 fine on the two SMS spammers responsible for bombarding …..
Consumer research shows the importance of getting mobile experiences right The Going Mobile 2012 research by Foolproof undertaken from November 2011 to March 2012 assessed the quality of mobile user experience based on consumers’ mobile behaviour and usage patterns. The research …..
