Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Roundup of the 3 big AdWords changes announced in the past week In the midst of the fallout of last month’s exposé in the Times that ads on Google Display Network (GDN) were appearing on terrorist or pornographic websites, Google has been …..
Chart of the Day: New research shows average Moz Domain Authority across industry Domain Authority is a metric created by Moz (a provider of SEO tools), which logarithmically ranks websites ability to rank in search engines on a scale from …..
The major updates from the 8 digital platforms that matter, that’s Google, YouTube, Facebook, Instagram, LinkedIn, Snapchat, Pinterest and Twitter Scarcely a day goes by without a new announcement from a social network or search engine which could theoretically have some impact …..
How brands can use a Digital Marketing Centre of Excellence to improve their results from digital Since digital marketing is so complex and changes so fasts, many businesses can be left floundering in their use of digital marketing if they don’t …..
Use these cart recovery tools to nudge your customers into converting Cart recovery tools use email and on-site notifications to drive users back into a site (usually the checkout pages) with the aim of driving incremental transactions by reminding customers …..
Chart of the Day: DuckDuckGo searches increase tenfold in five years For those of us busily involved in the thankless task of getting algorithms to like our content and display it in the SERPs, how we attempt to optimize our …..
Stay ahead of these major marketing trends to retain your edge over the competition this year Marketing moves fast. Fads come and go, but big shifts in technology change the whole marketing landscape. The launch of the iPhone and the …..
#Chart of the day: The top technology trends that senior marketers believe will be impacting their strategy in 2020 The Economist Intelligence Unit surveyed 499 CMOs and other senior marketers about how they saw marketing evolving up to 2020. One of the …..
Facebook changes the way its algorithm ranks content, weighting reactions higher than likes Since Facebook introduced new ways to react to posts, with emotions like ‘Love, wow and angry’ as opposed to the traditional ‘like’, we’ve been interested how they …..
Chart of the Day: How often do Americans open and send emails per day? The American worker spends a lot of time checking their email. All across the country people are spending large blocks of their workday in their inbox. …..
