Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Chart of the Day: Smartphones aren’t killing TV Those of us accustomed to reading marketing reports are used to the idea that mobile is killing TV, and that TV is an ageing dinosaur destined to limp along for a while till it’s …..
7 Web Design Trends You Can’t Ignore in 2017 What do some of the top web designers have up their sleeves for 2017? In an industry that thrives on innovation and creativity, it’s no surprise that the web design trends …..
Facebook dominates social media by audience reach AND engagement We all know Facebook is the most popular social network. Yet it’s useful to be reminded how important it is since it helps us prioritise our marketing focus accordingly. This comScore …..
The key trends that business-to-business marketers need to act on in 2017 Since we’re now well into 2017, it’s a natural time for all marketers to review the marketing tactics they’ve used this year and assess their approaches against other …..
JP Morgan Chase found it was advertising on 388,000 sites to no effect. Brands using programmatic advertising need to sit up and take notice. Over the past several years we’ve seen programmatic ad spend saw, Icarus-like, to dizzying heights. At …..
We asked content marketing expert Stephen Bateman about how he uses the RACE framework to structure marketing campaigns for clients Q. Yourself and Dave Chaffey of Smart Insights recently scoped out a project to improve the inbound marketing programme of a …..
Chart of the Day: Social Media spend has always fallen well below predictions Making predictions is easy. Identify a trend and extrapolate to your heart’s content. So long as you don’t actually check what you predicted against the real world data …..
AdWords promises new update will save time, boost CRO and reduce CPA Google have announced a series of new features for AdWords aimed at making dynamic search ads more effective. Dynamic search ads are the AdWords product which creates ads …..
Chart of the Day: Mobile ad spend continues to skyrocket, but customer perceptions of mobile ads are still in the doldrums Armani don’t do infomercials. Rolex doesn’t do direct mail. Ralph Lauren don’t do coupons. Why do they ignore these often …..
Use these ‘Voice of the Customer’ Tools to gather qualitative data on your customers Web analytics can provide the what, the when and the how, but struggle to deliver the why and the rationale which explains the numbers from your …..
