Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Use our infographic as a visual checklist for planning digital transformation across your entire organisation Digital transformation is an incredibly complex undertaking, particularly in larger organisations. But given modern consumers’ propensity to demand more from brands, it is not optional. Businesses have …..
AI isn’t going to take your job. It’s going to make you better at it. When Deep Blue beat Garry Kasparov in 1996, it was a testament to the incredible number crunching power of a computer. Deep Blue was capable …..
Google’s similar audiences feature is now out of beta and available for Search Ads and Google Shopping Ads Similar audiences is a nifty idea which lets you target your ads not just at the people you know are interested in …..
Launching a brand ‘Snapchat Takeover’ Snapchat now has over 130 million daily active users and is growing rapidly. Snapchat is popular with users of 20s and under, so potentially, it’s a great way to reach younger consumers as it’s offering grows more …..
Are LinkedIn’s new features the most effective B2B ad product on the market? This week has seen the launch of two powerful new B2B advertising products from LinkedIn. Both have the potential to help B2B advertisers get far more benefit from …..
Use these live chat tools to engage your users at the most critical stage of the buying process As customer expectations rise and users demand instant responses to questions & complaints, live chat tools are growing rapidly both in usage …..
Chart of the Day: New research reveals that the vast majority of small businesses have only a basic understanding of SEO A recent survey by Higher Visibility asked over four hundred and twenty small business owners about how well their internal teams …..
Examples of high converting calls to action to inspire your own copywriting To succeed online you need to build an effective testing and optimising strategy that will help you to maximise conversion rates. How do you know what are the most …..
Facebook is at the forefront of marketing technology innovation Mark Zuckerberg was on stage yesterday at this year’s Facebook for developers conference, showing off some nifty new software and coming out with some rather clever ideas for augmented reality products. …..
What are the hottest new design trends emerging this year? When you take a look backwards at design trends from recent years and compare them with those that are just now emerging, you can get a great feel for the …..
