Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Demand remains strong for digital marketers though the supply of candidates will be tight The proliferation of digital tools, social media, and mobile have created a world of two-way communication with buyers that’s here to stay. To keep up, companies …..
Are Spotify and Valve models to be followed or impossible to replicate? We live in an age of Digital Disruption. The biggest transport provider (Uber) owns no cars, the biggest accommodation provider (Airbnb) owns no rooms, the biggest content provider (Facebook) …..
Our roundup of the key stats you need to know to be successful with Snapchat marketing in 2017 Snapchat added more users in one year than Twitter did in 4. It has grown to be larger than Twitter and Pinterest despite …..
Facebook will penalize posts linking to web pages that deliver a poor experience by not surfacing them in the newsfeed. Facebook started rolling out an update last week designed to prevent people from seeing posts that take them to low-quality …..
6 Great Content Curation Tools They say that content is King. If that’s the case then curation has to be, at the very least, a Baron or something. Actually, scratch that. Content curation, when it’s done right, can be king …..
Use these landing page creation and testing tools to optimise the conversion rates of your landing pages Lead generation is a key goal of digital marketing in many sectors. By testing landing page layout, headlines and copy you can increase …..
Chart of the Day: The most popular methods for measuring marketing performance Marketing effectiveness has always been tricky to measure. Digital marketing isn’t short on analytics, but there are so many different analytics tools and types of data that it can …..
Use these Social Media Campaign Tools to run more effective Social Media Campaigns Social Media campaign tools give you flexible campaign and advertising tools for running campaigns on all the major social media platforms. They provide a quick and easy …..
Study from PwC shows the need for Chief Digital Officers in larger organisations The digital revolution is transforming all business departments. Marketing, HR, Sales, Finance & IT all have massive opportunities and considerable challenges thanks to the rapid pace of digital …..
Using machine learning and predictive intelligence in the B2B Buyer journey AI (Artificial Intelligence) has become a business buzzword this past year, even featuring in the mainstream media. AI includes any kind of computer program which actively seeks to mimic a …..
