Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
20 marketing stats for 2020 2020 now looms ahead of us, emerging from over the long-term planning horizon. For years marketers have envisaged 2020 as a distant realm where consumers are empowered, companies responsive and new technologies like virtual reality and the …..
Your post-B2B event checklist Momentum can be an uncommonly powerful force. Rarely will the opportunity to leverage it in the business world be greater than in the aftermath of an inspiring corporate event that your company has hosted. If all …..
Chart of the Day: Many clients and agencies aren’t using Martech tools for marketing attribution. Attribution isn’t very glamorous. But it’s critical to evaluating ad spend, proving ROI and optimizing your marketing mix to get the most bang for your buck. …..
75% of your email list is inactive and therefore useless. You need to win them back. Reactivation is aimed at attempting to reintroduce lapsed subscribers to your content and re-engaging their interest in your brand, most commonly by creating a …..
Chart of the Day: 47% of the 100,000 most popular sites now contain one or more Facebook technologies, giving Facebook unprecedented access to data and web traffic. The results of a recent study from SimilarTech shows the scale of Facebook operation …..
Google starts tracking credit card transactions to assess online ads effect on online and offline sales. Every marketing manager has always sympathized with John Wanamaker’s famous phrase “Half the money I spend on advertising is wasted; the trouble is I …..
5 tools for assessing your online competitors Site audience comparison tools provide marketers with industry and competitor intelligence to help inform decisions (e.g. new markets, new content strategies). Some of these tools also provide powerful segmentation capabilities. Typically, they do …..
Chart of the Day: The vast majority of marketers are still using vanity metrics to assess content effectiveness, whilst only half are measuring the effect on sales. A recent report by TrackMaven asked 200 marketing leaders across 19 different industries about how …..
How to select the right data management platform and audience profiling tools for your business A Data Management Platform (DMP) is a place to store, sort and act upon multiple sources of online and offline data including search, social, display …..
How to build the right marketing technology stack for your business It’s now a lot more common to talk about choosing ‘martech stacks’ and rightly so, given the impact that technology, data and insight can have on marketing today. The …..
