Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
New research from the DMA shows that only 48% of marketers agree that social media gives them any return on investment. A report from the DMA on social media’s place in marketing reveals some very interesting trends, but not all …..
Chart of the Day: Snapchat’s impressive growth is mostly confined to North America Snapchat’s explosive growth and popularity among ‘Gen Z’ means many marketers have started to see it as the future of social media. But perhaps this hype is …..
Two-thirds of carts are abandoned. Here’s how to win those customers back. When a consumer reaches the final stages of making a purchase but decides to abandon their shopping cart, it’s clear there is some level of objection. Shopping cart …..
Pre-flight checklist for email campaigns Sending an email campaign can be a nerve-wracking experience for any marketer. There can be questions, doubts, and even a little fear running through your mind before you push send. Do all the links work? …..
How to grow your brand with an ambassador program Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than …..
Auto-play video and banner ads are seen to be least effective digital formats by global CMOs What digital ad formats should you use to get the best ROI online? One way to answer the question is to flip it on …..
Have you ever wondered what your SMS referrals are doing after they’ve clicked? A whopping 98% of text messages sent are read, putting SMS in a completely different league to other forms or communication in terms of open-rate. But with its …..
How to avoid the costly data analysis mistakes that most marketers make If you’re a digital marketer, you can’t failed to have noticed—there’s been a seismic data shift over the last several years that encourages empirical marketing based on data and analytics. …..
Marketers are expected to take full control of the customer experience in the coming years The Economist Intelligence Unit asked 499 (one can’t help but think they were aiming for 500) Chief Marketing Officers and Senior Marketing Execs about how …..
These massive trends will change E-commerce marketing this year We are now well into 2017. If you are to develop a winning e-commerce marketing strategy you’ll need to start planning now. E-commerce continues to grow rapidly, but with the huge market …..
