Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
How you can get more bang for your buck on Google shopping The truth is competing in Google Shopping is hard, but if you are a retailer it is fundamental to success online, considering that more advertising spend is now …..
Social media thrives on interaction; are you doing all you can to engage your audience? Did you know that Playbuzz.com gained more than 50 million unique monthly visitors within just 10 months of launching the site? How did they do …..
What to measure when conducting customer surveys The customer has to be at the heart of your strategy. That’s so elemental it hardly merits saying. But how do you accurately build up a picture of your customers desires, wants, and needs? …..
Chart of the Day: Analysis of 100 million headlines shows which are most effective You’ve written a great article, but now you need a headline. It’s got to tempt people to click, it’s got to convey its value. It can’t be too …..
Use tools that predict conversations before they happen — then leverage the information to create meaningful conversations It’s becoming clear that the future of marketing will be built around conversations. Technology, after all, has made everything somewhat social. But with …..
Be proactive not reactive: Five simple steps to protect your brand reputation from future cyber attacks On Friday 12th May, a global coordinated ransomware ‘attack’ began, affecting thousands of large and small private and public sector businesses. The attacks most …..
The Instagram tactics of the top US companies The Fortune 500 is, put simply, a list of the 500 most valuable US companies based on revenue. These are all enormous businesses, with trillions in combined revenue. It’s a mix of all different …..
Chart of the Day: Mergers & Acquisition activity involving AI companies is increasing rapidly. First people build things in their garages. Then the startup ecosystem develops. Then the tech gets noticed. Then the big players start realizing how disruptive it …..
Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment …..
The 5 best tools for collecting and showcasing customer reviews Reviews have become essential to buying and selling online with customers trusting customer reviews over 10 times more than descriptions or claims made by the brand itself. Reviews can also …..
