Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Improving re-engagement emails to help bring a dead email list to life According to MarketingSherpa, on average, marketers lose 25% of their email list every year. HubSpot have also modelled email database decay and suggest a similar figure if you …..
If you are going to optimise your digital campaigns you need to measure them accurately How do you measure the effectiveness of your digital campaigns? In this video, Dave Chaffey of Smart Insights talks to Grant LeBoff, founder of the Sticky …..
Facebook rolls out instant articles to everyone on April 12th Importance: [rating=5] (For Publishers) Recommended source: Facebook Media Facebook’s Instant Articles is only nine months old. But, given its great success over that gestation period, Facebook has now deemed it …..
Twitter tweaks timeline to show most engaging Tweets top Importance: [rating=3] (For Marketers using Twitter) Recommended source: Twitter’s blog Twitter has been grappling with a series of problems of late. Falling share price, stagnating user growth and some high profile exits …..
What a difference a CMS makes Wex have been a leader online camera retailer for over a decade, benefiting handsomely from the rise of eCommerce since their founding in 1997. But with over 17,000 products, a clunky interface built on brittle code …..
