Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Brands can now display codes which can be scanned by users to start conversations on Facebook Messenger Importance: [rating=4] Recommended source: Facebook’s blog Facebook has announced a raft of new features for its Messenger app that promise to be rather …..
Advertising options come to Pinterest, a year after it launched ‘Buy it Buttons’ on Pins to get e-commerce traffic Importance: [rating=4] (For Advertisers, particularly for B2C brands). Recommended source: Pinterest’s blog Brands can now pay to increase the reach of their Pins, …..
Measure your brand’s growth rate on social against the industry average That social networks are still growing rapidly should come as no surprise. In 2014 a quarter of the world’s population was active on social media, but by 2018 it …..
Email has never been so important to marketers Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the …..
The best time to send depends on the content as well as the audience As a product and/or service provider, one way of reaching your customers is through email. It is one of the least expensive methods of connecting with …..
The last AdWords re-design was in 2008. Now Google is re-building it for our mobile-first world Importance: [rating=5] (If you use or manage Google AdWords) Recommended source: Google Blog AdWords is now over 15 years old. Not a lot of platforms …..
I interviewed Lauren Smith from Litmus, the email analytics software provider about some of the latest changes in the email marketing industry and what marketers can do to make the most of them Email is consistently ranked among the most effective forms of …..
These trends will shape the ecommerce industry this year Ecommerce business is on the rise, as online shopping is predicted to increase by 45% in 2016 in the U.S – see the latest ecommerce growth statistics. To stay ahead of the …..
Apple gets in on the rush to open up publishing on mobile optimised pages Importance: [rating=4] (For content publishers) Recommended Source: Apple Developer blog The Internet was built for desktop computers. Then, some smart folks made the internet available on all …..
Google upgrades Google Analytics Premium into a capable Marketing Data Management and Analysis Platform Importance: [rating=4] (For businesses who can potentially pay for Google’s Analytics Premium features and service) Recommended Source: Google Adwords blog announcement Here we give you the lowdown on …..
