Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Facebook wants to leverage the power of its personal data to challenge Google for online Ad dominance Importance: [rating=4] (For online advertisers) Recommended source: Facebook for Business Facebook is announcing a big extension to its audience network, which was launched in …..
Adwords/ PPC marketers need to make sure they’re optimising for mobile- it makes up more than half of clicks! We’ve seen the share of web traffic from mobile devices explode in recent years, with mobile overtaking desktop late last year. …..
How to engage your customers to boost your conversion rate Poor conversion is a major concern for eCommerce businesses. Have you been struggling to get customers to make a purchase? This new infographic shows some of the factors that could …..
Those interested in targeting millennials should look to Instagram, Snapchat and the ubiquitous Facebook When you’re debating which networks to give the majority of time and investment, the most important thing to know is will your audience be there. Too often …..
Omnisearch will let Twitter ‘provide search as a service’ Importance: [rating=2] (For Social Media Managers) Recomended source: Twitter’s blog Twitter’s dev team have been rather busy of late. They’ve refreshed the Home timeline to highlight the best Tweets first, introduced …..
Dynamic ads can now feature new services and are available on Instagram plus new Custom Audience targeting options Importance: [rating=4] For Retailers and Travel marketers who can feature products and [rating=5] for all who use Custom Audiences which are also updated …..
Don’t neglect your unsubscribing process Getting your email unsubscribe process right is critical to your email marketing success. But, why? Surely concentrating your efforts on subscribers who have decided that they want to leave your list is time wasted. Wouldn’t you be …..
What do C-suite level managers think drives their growth? In our new Chart of the Day feature, we will share insights to inform your approach to digital marketing. This will include the latest benchmarks of results from digital marketing like …..
New research on how email readers interact with marketing emails Those of you familiar with the latest email marketing stats will already know how important ‘mobile opens’ are. In fact, emails opened on smartphones and tablets make up over half …..
New research showing the potential to improve conversion for mobile commerce We regular update our compilation of retail e-commerce conversion rates from different sources comparing desktop and mobile conversion rates in browsers. In this new piece of research from Netmera, we present …..
