Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Lessons to learn from Start-up failure This week we are releasing our new growth hacking guide and have a bit of a growth hacking and start-up theme across the blog. Although we focus on the marketing side of start-ups pretty exclusively, …..
Customers want good customer service, and don’t like being passed between channels On average, customers interact with four different channels when seeking customer service related enquiries from a business. The types of channels they use or expect to be able …..
What does it take to build and improve a successful website? It all starts with the analytics Your website is the most important asset you have for attracting and converting customers. Optimising it for SEO and conversion is critical for …..
How difficult are the most effective CRO techniques? This chart from the Ascend2 Conversion Rate Optimization research report shows the views on CRO effectiveness from 177 marketers in medium to large B2B and B2C organisation. A/B testing seems to rule the roost, …..
How are businesses improving their user’s experience? Improving your online customer journeys is critical both to boost conversion rates and to improve customer experience to boost customer loyalty. So when experiences are optimised, it’s one of those rare improvements that can boost …..
What your e-commerce store needs to boost conversions The average eCommerce conversion rate on desktop is still less than 10 percent on average according to our Smart Insights compilation of larger retailers and it can be lower for smaller retailers …..
Top sources for comparing marketing software providers As digital marketing has involved from being a niche activity to one at the core of most marketing plans, so too has the market for software design evolved to help digital marketing get …..
The best way to justify investment in organic SEO is the fact your customers don’t trust ads The infographic from seotraininglondon shows just how important ranking well organically is for your business. Consumers are far more likely to trust links that aren’t …..
Latest report on marketing hiring from McKinley Marketing Partners shows strong demand for digital skills We hear from plenty of thought leaders that we are now in a ‘post-digital’ age, that we shouldn’t be siloing digital and so digital is …..
The way people use social sharing is changing markedly. Does this mean the ‘collapse of context’? That we see changes in the way people use social networks is hardly surprising since social media demographics have changed. Networks once dominated by …..
