Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Agencies and clients disagree on organisational structure, but do think the relationship is improving The agency-client relationship has always existed in a state of strain and 2016 is no different. The brand uses an agency because it doesn’t feel it can …..
Addressable media is the future of advertising North America leads the world in many things; obesity rates, moon landings, car ownership. But what about targeted ad spend? A new study of 350 senior marketings in North America shows how people based …..
A framework to help you get the best results from marketing tools You don’t need me to tell you that there are a lot of different options when it comes to marketing technology. Just one look at Scott Brinker’s infamous …..
You can do a lot more with your email address list than just email them Depending on the size of the business you work for, you might have an email list of hundreds, thousands or millions. You already know your …..
Social is the perfect way to influence your potential customers Social selling is much discussed and often overused. People sending out endless tweets about your products gets tiring fast, and is unlikely to get anyone’s attention. But if you can …..
Voice-related commands have risen 35x since launch of iPhone The SEO industry exists because ranking highly in Google search is incredibly valuable. Google makes an incredible 70 billion from PPC each year, based on people paying to appear at the top …..
12 steps to becoming GDPR compliant On the 25th of May, 2018, the GDPR became law. The multitude of provisions to protect users privacy are a bit of a legal minefield for marketers, who are always hungry to use customer …..
Digital budgets increase in 2016 Good news for digital marketers where they can make the business case for more investment in digital media and technology! Over half of digital marketing departments will see growing budgets this year. Some 55% of …..
Retailers are starting to master mobile marketing A fully optimised experience across devices is the holy grail for ecommerce and retail marketers. Getting mobile right has often been the sticking point. Now marketers are starting to get their head around what good …..
Does the age of the employees affect the culture of the company? The average age of the engineers that built the most powerful rocket ever built in human history, which landed a man on the moon, had an average age …..
