Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
How to survive digital transformation I’m not sure we should be encouraging people to think of digital transformation as armageddon scenario, but then again it does bear certain similarities. It’s hard work, and keeping your team united is key to …..
How to structure your thinking when planning for the future You can’t predict the future. I don’t care how smart you are, how prestigious the Univeristy you got your MBA from is, or what your horoscope said. The top economists …..
Marketers can expect greater slice of the pie in 2016 The latest data from CMO.com’s 2016 survey shows a healthy increase in the percentage of firms revenues going on marketing. This is good news for marketers, who will be able …..
Over a half a billion Smart Phones will be sold in Africa between now and 2020 Digital marketers by definition focus on areas where people are connected. The tech revolution started in the US, and quickly spread to Europe and …..
Mobile commerce predicted to reach $250 billion by end of the decade Mobile commerce is at an inflection point. Whilst over the past few years many have been disappointed by relatively low conversion rates from mobile visits, things will soon turn …..
Online Video is maturing, and often delivers higher ROI than TV ads. The way people consume media is changing. Traditional TV is down, desktop is plateauing. People are canceling their cable TV subscriptions, but are signing up to streaming services …..
3 new features make Facebook ads a tempting prospect for bricks and mortar retailers Importance: [rating=3] (For bricks and mortar retailers) Recommended Source: Facebook blog 9 out of 10 retail sales still take place in-store, despite everything you hear about shopping …..
Mobile payment search peaked in late 2014. Now the market is maturing. In the classic new technology hype cycle the key stages defined by Gartner are New Innovation > Inflated Expectations > Disillusionment > Regained confidence > Productivity. The chart below from …..
Snapchat’s new offering provides a great way for brands to reach younger demographics. Snapchat’s massive popularity with twenty-somethings and teenagers has driven its massive growth, from an already impressive 50 million daily active users back 2014 to nearly 200 million …..
More clients think their agencies are innovative than ever before! When it comes to digital marketing, innovation beats tried and tested. No one gets excited by banner ads, but a clever new Snapchat campaign or interactive billboard might just get some …..
