Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
This experimental new ‘Podium’ feature from Google hints at plans for slightly more social SERPs Google Posts wasn’t so much launched by Google, as it was quietly rolled out with little to no fan-fare. Months have passed since the feature …..
Use these tools to assess and improve on-site user interaction Time-on-site, bounce rate, page views. You’ve probably grappled trying to boost these metrics for a while, and it can be difficult to make big improvements. Getting the right tools can …..
Analysing time spent on various platforms highlights where engagement is going As marketers, we’re always beeing told to check out a new platform to see if it is worth the company using it to promote itself. When it comes to …..
When selecting colours for your site, consider which are most popular You see endless posts about the meanings of various colours. Purple conveys superiority, blue= calm, red= passion and yellow= happiness. This is all well and good, but misses one crucial …..
How the behavior of search users is evolving Google handles 2 trillion searches per year, but the way people are using it is changing. Last year we saw the shift to mobile pass the tipping point, with over half of …..
Our review of Twitter dashboard – the new web app that will let you schedule Tweets and review analytics all in one place Importance: [rating=4] (For Small Businesses) Source: Twitter blog This week Twitter announced the launch of its latest …..
2016. A Bot Odyssey Bots are the marketing equivalent of drones, but a couple of years behind. A few years ago no one had heard of them and they didn’t really work very well (except the sinister military sort), but now …..
Big majority of marketers now highly focused on user experience Good news for those annoyed by horrifically complex user journeys, marketers are finally paying attention to your plight! It’s probably good news for marketers as well, as a lack of …..
How to optimise your B2B website Did you know that the average visitor spends only four seconds on a website, before deciding whether to stay on it, or return to the search results? As such, it is critical that a website …..
Late 2016 the tipping point will be reached, as digital spend outstrips TV advertising for the first time If the forecasts based on current data from emarketer are correct, the US is about to spend more on digital ads that …..
