Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
A case study on growing a startup to a billion dollar company 7 years ago Zalando was just an inspiration; it was born from Robert Gentz’z fascination of the recently sold German startup StudiVZ which fetched €85 million. After a failed …..
China to drive growth of global eCommerce sales eCommerce has been a booming sector for several years now. The good news is that isn’t about to stop. Global retail sales are expected to almost double between now and 2019. However …..
Pokemon Go beats top social Apps for engagement The hype-machine is very much in gear when it comes to Pokémon GO. We’ve seen at the top of the app store for downloads since it came out, and all manner of …..
eCommerce organisations prioritise reliability above all else when it comes to delivery Research by retail week and Metapack has revealed what eCommerce organisations value most in a delivery provider. The answer is clear: reliability. A whopping three-quarters of the businesses asked in …..
A review of page load times and mobile effectiveness for different Ecommerce platforms More than $12 trillion in B2B transactions are expected for the year 2020. That’s up from $5.5 trillion in 2012, according to projections from Frost & Sullivan. …..
Gnip’s API let you see the demographic breakdown and interests of your Twitter community Importance: [rating=4] (For Any brand using Twitter) Yesterday Twitter opened up the API of Gnip, a data platform which it owns. Why should you care? Because Gnip …..
The rise and rise of co-marketing partnerships as the new form of sponsorship Last year Nike spent $6.2 billion on sponsorships. That’s certainly one way to keep your brand awareness high. But for those of us who don’t have a …..
Periscope proves persistently more popular than Meerkat according to iOS rankings Live-steaming has created a whole new type of social app, which has already started to have a major impact on how people are using social. Facebook has even sought …..
Mobile revolution spreads eastward in 2016 From only a very slight penetration at the start of the decade, by 2019 over half of people will be using Smartphones in Poland, Russia, Turkey and the Czech Republic. These countries will be …..
How to Increase Your Website’s Speed And Ultimately Your Conversions The time that it takes your website to load is one of the most important factors your online business will face. Literally every second counts as even the smallest of …..
