Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
A user’s preferred social network factors heavily in their propensity to spend There are many ways to try to assess the value of the customer and judge their propensity to part with their hard earned cash on your site. You …..
A look at marketing through the lens of economics I wouldn’t call Mark Ritson a hero of mine, that’d be far too lame and I’m sure he’d laugh at me if he found out. But I think he makes some …..
Social needs to be better integrated into the marketing strategy if it’s to be a major revenue generator A 2016 survey of 289 US based CMOs by cmosurvey.org found some interesting if disappointing results regarding the value of social media. Although 4/5ths reported …..
Google’s Accelerated Mobile Pages are set to appear in all mobile SERPs, rather than just the news carousel. Google’s AMPs are designed to make mobile browsing a more frictionless experience. Rather than taking sites designed for desktop and making them …..
Investing in social is all well and good, but you need a strategy first if you want it to get results New data from the CMO’s survey of 2016 report shows how major companies are planning on big increases in …..
Cadbury smashed its campaign targets and enhanced engagement by betting half its digital budget on Snapchat With pressure on ad budgets, deciding where to spend your marketing dollars is as tricky as ever. When it comes to FMCG brands, TV …..
Digital trumps offline when it comes to return on investment A survey of 200 US retail marketing executives with the power to make budget allocation decisions shows their views of whether digital or offline channels give greater ROI. Over three …..
Trust on social media is very low, you’ll need to be honest if you want to win it back In the fast-moving world of social media, brands are constantly competing for attention. Organic page reach has been nerfed by Facebook, …..
Essential lessons from the top B2B brands across different verticals Trackmaven analysed the social media content from 316 leading B2B brands on the 5 largest social networks over the past 12 months, so you can benchmark your own B2B social …..
Does your SaaS business measure these key metrics? New research from Totango reveals the metrics that are being tracked by most Saas businesses. Their survey of over 300 SaaS businesses found that whilst the vast majority measure basic metrics like …..
