Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
We interviewed Paul Farnell, CEO and Co-founder of Litmus about their new partnership with Microsoft If you work in email marketing you may well have heard of the new partnership Litmus have just announced with Microsoft. Because it’s such a …..
An interview with Dave Chaffey with Grant LeBoff Affiliate marketing presents win-win opportunities, but can also fail to boost revenue if not executed strategically. In this latest talk, Grant LeBoff of the Sticky Marketing Club talks to Dr Dave Chaffey about …..
Western countries will see huge increase in the number of connected devices per person New data forecasts show how the number of connected devices is set to explode, approximately doubling the rate seen in 2014 in just three more years. Interestingly, it is the …..
New ‘SimilarTech’ service promises to help marketers compare martech stacks We love any tool which helps marketers do their jobs better, which is why we created an infographic breaking down 150 of the best marketing tools into 30 different categories. But we …..
If your creating B2B content for social, have you stopped and asked yourself what your audience actually uses social for? You create content, you publish it and you promote it on social media. Create, Publish, Promote, Repeat. Yet have you ever thought …..
How to engage your audience by optimising every feature of your email Every email that you send to your clients has distinct elements. There’s the subject line, of course, as well as headline and body, to name just a few. …..
Mobile websites aren’t just desktop sites on wheels. Plan your mobile strategy accordingly In the latest in our series of videos with sticky marketing, Dave talks about mobile strategy and tactics. He goes over some the common mistakes marketers often make …..
Luke Bilton, Director of Digital at UBM, interviews Claire Hazle of Marie Curie Claire Hazle, Head of Digital for Marie Curie, is taking the charity through a period of transformation… just don’t call it ‘digital’. “Digital transformation is business transformation. …..
Simple messaging, clean design and the use of white space to steer the eye are key to effective email designs. While many companies do email marketing effectively, the ones that don’t often are slow to learn from their mistakes. Companies …..
Use these tools to find and curate quality content Content marketing continues to grow in importance with brands investing more in both content generation and distribution. These tools help with a wide variety of tasks for content generation from ideas …..
