Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
In today’s innovative economy, businesses need to embrace digital transformation to stay ahead. According to new research from The Economist, Britain and America are the most innovative major economies. This is great news for the economy as a whole, but it …..
Our interview with Rob Hammond, Head of SEO for publisher Trinity Mirror group We asked the head of SEO for Trinty Mirror Group (the publisher behind major UK daily newspapers, such as The Mirror) about key SEO trends and how he …..
Email retains its position as one of the most powerful marketing channels It’s two chart’s of today instead of one today, for the simple reason that I couldn’t include one without the other. One is great news for marketers, the other …..
Marketers know the strategies that are most effective but have trouble implementing them. For me the most interesting finding from our recent research into digital skills wasn’t that only 14% of marketers think their any good at mobile marketing, or …..
In-app purchasing functionality and new ‘web view’ feature transforms Messenger into a powerful tool for making mobile sales. Importance: [rating=5] (For ecommerce businesses) Recommended source: Facebook Developers Blog Yesterday Facebook introduced changes to its Facebook Messenger app, the most important of which …..
The current state of the digital marketing skills landscape. The results from our survey of over 700 marketing professionals are in! The responses have allowed us to develop a picture of the current state of digital marketing skills. They come …..
Top digital marketing talent will be even more highly sought after in 2020 The World Economic forum has just published a new report into the future of jobs, looking at what the job market will be like in 2025. Spoiler alert: …..
A sizeable majority of millennials shop via their phones, yet many still worry about payment security. For any online retailer to thrive and enjoy a fair share of the market, it is imperative to understand Millennials’ smartphone habits. 28% of …..
New report shows most effective attribution methods according marketers What should be the top 3 priorities for people working in analytics for marketing? Attribution, Attribution, Attribution. Without attribution, what’s the point of measuring anything? You might be able to say traffic is …..
Almost half worry about ad blockers, but even more find multidevice measurement an issue Programmatic advertising is growing fast, but it still has major faults. It now accounts for over 2/3rds of US digital media buys, but the reality is …..
