Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
SEO isn’t dead. It’s never felt more alive. I’d like to introduce a new rule for marketers everywhere. When something is declared ‘dead’ by a self-proclaimed ‘thought leader’ at a marketing conference, right thinking marketers should invariably assume that its …..
You could more than double your conversion rate of abandoned carts by following these email best practices. A recent study by Barilliance of 200 ecommerce websites has discovered some rather interesting trends in the world of cart abandonment best practices. …..
On average only one-third of businesses have a process for funding tech innovation across the whole business Our quarterly focus on digital transformation is soon to end, as we pivot to a new focus on eCommerce marketing. But whilst we’re on …..
Our interview with Jim Conning, the head of Data Services at Royal Mail I spoke to Jim Conning, Managing Director of Data Services at Royal Mail about how marketers need to master the use of customer data to deliver the …..
The new Facebook marketplace will give online classifieds a social twist. Importance: [rating=3] (For eCommerce businesses) Recommended Source: Facebook Newsroom E-marketplaces like eBay, Craigslist, Gumtree and Amazon marketplace are often big drivers of revenue for e-commerce businesses. Many find that although …..
New research shows most businesses now have digital strategies, but many are developed only within ‘silos’ and not implemented company-wide. We poll our members every year asking about their digital plans. Our 2016 research into managing digital marketing found 47% …..
Allo, Allo, Allo, what marketing implications do we have here then? Importance: [rating=4] Recommended Source: Allo.Google.com Google announcement this week of the launch of its new messenger app has got marketers excited. And no, it’s not because of the new emojis. …..
Greater public trust in search engines only reinforces the importance of SEO It’s the morning after the night before. For those political nerds this side of the Atlantic who stayed up well into the early hours to watch the debate …..
Many businesses are trying to integrate digital and traditional marketing, but only 1 in 20 have achieved full optimisation. Today’s chart of the day comes from our 2016 research into managing digital marketing, which asked 1096 marketers from around the world …..
New research highlights different approaches to engaging retail customers The DMA has identified four different types of consumers when it comes to brand loyalty. Some customers are always loyal, others only loyal for certain purchases. But whatever their natural propensity …..
