Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Dan Grech Interviews Teri Rosenbaum, Uber’s Head of Email in the UK & Ireland for the latest edition of ‘No BS Email Marketing’ [Editor’s note: This interview is a taster for a new, free guide : No BS Email Marketing, …..
The number of social shares per blog post suffers from a massive 89% decline over the past five years Mark Schaefer originally coined the term content shock 3 years ago. Since then we’ve seen a massive explosion in the amount …..
76% of adults use multiple devices to access content- only a tiny minority uses desktop only The results of Comscore’s ‘Cross-platform future in focus 2016’ make for interesting reading. One of the most interesting charts from the report show just …..
We asked top SEO experts about how they see the implications of Google’s announcement of a separate mobile index Gary Illyes, a Google webmaster trends analyst, announced this month in a keynote on Google’s search plans at Pubcon, Las Vegas …..
Planning and optimising across the whole customer journey is the most effective way to win and retain customers. Anyone who’s worked for an Ecommerce business, or indeed just about any kind of business, will know that customer retention and re-activation is …..
Plan your use of new marketing technologies to future-proof your business Digital Marketing is constantly playing catch up with the latest new tech trends. This means that the only way to get great results from digital marketing and execute a …..
Virtual Reality and Augmented Reality will transform from interesting gimmick to core marketing channel Virtual and Augmented reality tech has already started to make waves in the world of marketing, but you ain’t seen nothing yet! According to research conducted …..
Use these essential ecommerce tools to help convert your prospects To maximise conversion, an online shopping experience needs to be simple and easy for the user, secure at the point of payment and robust so as to deal with both …..
Don’t mess with Google The competition for a top spot in the Google search results is as competitive as ever. Companies spend millions of dollars annually to try and rank at the top spot for competitive keywords. There is good …..
Users are changing devices across the customer journey – marketers need to recognise this. Mobile, mobile, mobile. It’s all about mobile. Be mobile first. Do everything mobile first. That’s pretty much what you hear from eCommerce or search thought leaders …..
