Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Mobile, social video and messaging apps: The big trends to inform your 2017 strategy Each year, analyst Mary Meeker, a partner at KPCB does a rather fantastic job of curating a vast range of pertinent internet marketing stats , and 2016 is …..
Chart of the Day: Ecommerce becomes the preferred method for Christmas Shopping among UK consumers for the first time ever. Ecommerce has notched up double-digit sales growth every year for over a decade now. In certain markets, like white goods or electricals …..
Chart of the day: Neuroscience reveals that for long-term impact ads should appeal to emotion or make us laugh In this example of neuromarketing, brain responses to over 200 TV ads were analysed. By looking at how the respondents’ brains engaged …..
Facebook’s updated inbox will allow marketers to manage messages across different Facebook-owned networks on a single platform. As social has grown, it has diversified. Where once a marketer focused on social media may have just had to manage the company …..
Facebook’s new analytics tool for Chatbots signals its desire to make bots a key part of Messenger’s attractiveness to brands Chatbots are the hot new trend that’s got marketers excited this year. Their success comes from the confluence of two …..
Don’t fall foul of these common but expensive SEO mistakes Google’s engineers have said there are at least 200 ‘ranking signals’ which affect whether you can rank above your competitors or not. To make SEO even more challenging, many of them change …..
Chart of the Day: South Korea, Singapore and the Netherlands lead the world in Digital Adoption This is a first for us – a non-digital chart of the day! It comes (courtesy of a scanner) from the brand spanking new 2017 …..
Chart of the Day: Travel Sector finds earned & owned media like organic search and email marketing the most effective for gaining new customers. We all know customers don’t like ads, and have got especially good at ignoring them or …..
Video already makes up 70% of global internet traffic, but this is set to increase still further. To state the obvious, video is already an extremely popular content medium. But far from plateauing, online video it set to continue its …..
Businesses need to properly measure social ROI, or stop wasting their time on it. What’s the point in doing something you’re not sure is going to work? Well there’s plenty of good reasons. You might have a great feeling about …..
