Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Chart of the Day: Customers around the world chose retailers with loyalty programs over ones which don’t. As this chart from Nielson shows, customers spending decisions are highly likely to be influenced by the presence of a customer loyalty program, with 65% of …..
Chart of the Day: Black Friday and Cyber Monday Cart Abandonment Rates Jump to 68% Cart Abandonment is the scourge of e-commerce retailers everywhere, and this year it seems to be on the increase, particularly where there are promotions. New data emerging …..
Virgin Holidays Case Study: How to use virtual reality to show off your product Particularly relevant for travel retailers, virtual reality provides an opportunity to showcase their product in a way that was previously impossible. Perhaps it’s the best new …..
‘Rich Cards’ to feature in SERPs for new verticals Importance: [rating=4] For Marketers working for restaurants and e-learning sites Recommended Source: Google Webmasters Blog Back in May 2016, Google announced the launch of ‘Rich Cards’ – a new way Google displays …..
Chart of the Day: iOS captures 45% of US Smartphone market in Q3 2016, but Android leads with 51% of users Us marketers are used to hearing our ilk banging on about the need to optimize for mobile. If you are …..
The key trends all Travel Marketers should be aware of 2016. What a year. We’ve had Brexit, Trump and all manner of celebrity fatalities. It just makes you want to jet off somewhere nice and forget about your troubles for …..
Retail Industry is set to spend a record 15 billion on digital ads this year The retail industry spends more on digital ads than any other vertical. It outstripped automotive, travel, financial services, pharma and media this year. It is predicted to …..
The key trends emerging from this year’s Black Friday marketing campaigns Total consumer spending on Black Friday has consistently increased over the past few years, to reach heights so dizzying that many retail businesses have realized they can’t afford not to …..
Chart of the Day: Third Quarter Smartphone ownership stats show near total adoption among under fifties A whopping 97% of under 45s in the US own a Smartphone. That’s just about as high a rate of adoption as it’s possible to get. The …..
A Smorgasbord of cutting-edge e-commerce stats to benchmark your business against ‘It is the mark of a truly intelligent person to be moved by statistics’ – George Bernard Shaw. I don’t think these statistics can lay any claim on being moving. …..
