Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Chart of the day: Case studies, best practice advice and how to guides are the most effective types of content. A recent survey of over 600 B2B marketing professionals reveals what types of content they found to be the most …..
Compelling visuals are key to creating content capable of cutting through the noise The direction of the internet will forever determine the direction of the business world. And as the internet becomes increasingly visual, businesses are being forced to turn …..
Creating Pricing Strategies for Different Objectives How much does it cost? This is one of the first questions that customers have when they see something they like, whether ‘on the high street’ or in an e-commerce store. That is why …..
As App Downloads fall and engagement stalls, PWAs look set to be the future of the mobile web experience. Google has generated more than it’s fair share of TLAs (Three Letter Acronyms) in its time. AMPs are still fairly new but …..
The Marketing Hall of Fame: The Very Best Campaigns of 2016 It’s getting that time of year when the nights draw in, the Christmas Ads are on the telly and you’re mulling over when to bother bringing that tree out the …..
Snapchat and Instagram battle over the future of online video sharing – marketers need to utilise the platform most relevant to their audience. Marketers aiming to attract a millennial audience need to implement and actively engage with social media messaging …..
Chart of the Day: Most businesses address just three or more market segments with their content marketing Marketers who are focused on campaigns, creative and marcomms can get a narrow view that marketing communications (that’s content, social, ads, SEO, outdoor, video, you name …..
Use these stunning designs and useful tools to improve your Ecommerce UX Just about anyone can create their own ecommerce store, with the ecommerce site builders available today, it’s a ‘piece of cake’. Creating a good ecommerce store, now that’s a …..
Make sure you aren’t making any of these costly ecommerce marketing mistakes Competition is fierce in the ecommerce sector, so to get an edge, you need a planned approach, with clear priorities and a relentless approach to optimisation. It’s likely …..
Use our new Digital Marketing metrics Google Docs reporting Spreadsheet to see your key marketing metrics at a glance For Marketing, Digital marketing or e-commerce managers, the first week of the month is always a frantic one launching new campaigns, monthly …..
