Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
A new report shows over half of web traffic comes from bots Ever year Incapsula release their bot traffic report, and every year I can’t help but be shocked by quite how online traffic is comprised of bots. This year was …..
Chart of the Day: New innovative management styles and their predecessors When we talk about managing marketing teams, the emphasis is usually on building up a culture which inspires devotion and innovation. When looking to change company culture managers often have a …..
Most companies are doing nothing to re-activate abandoned carts A 12-month survey for 2016 conducted by ecommerce recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in the tests, valued at £2.1m, a …..
Chart of the Day: Google and Facebook online ad revenue surges whilst revenue of all other providers shrink. Healthy markets are defined by competition. Consumers have many providers to choose from, and those providers must constantly innovate to improve their service …..
The new design overhaul of LinkedIn is the biggest in the site’s history Importance: [rating=3] (For B2B marketers) Recommended source: LinkedIn blog LinkedIn have just launched the largest desktop redesign since the site was first built back in 2003. They’ve re-designed the …..
Marketers should plan for every scenario, rather than only the most likely one 2016 is behind us. Marketers have their eyes set firmly on the year ahead, and will be currently drawing up their marketing plans and strategy documents for …..
Chart of the Day: New Survey reveals that the vast majority of B2B buyers across all generations consider mobile devices essential If you work in B2B marketing you may have been thinking that all this ‘mobile-first’ lark only need apply …..
Make sure you don’t fall foul of these common but expensive AdWords mistakes When it’s used correctly, Google AdWords can be a fantastic way to drive relevant visitors to your website and generate new enquiries or online sales for your …..
Our interview with Template Monster’s CEO, David Braun What are the challenges and success factors in creating online startups serving small businesses? To shed light on this with a case study, we spoke to David Braun about why he founded …..
Google reveals what factors influence your sites ‘crawl budget’ and what you can do to boost it Importance: [rating=4] For webmasters managing large sites (1000+ URLs) Recommended Source: Google Webmasters blog Your site has to be crawled by Google if it’s going …..
