Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Those using automated bid strategies should expect an increase in campaign spend and bids We’ve spoken time and time again about how the shift to mobile is impacting ecommerce purchase behavior. Google has been banging the ‘Mobile First’ drum for …..
Chart of the Day: Conversion rates of online shoppers by device and platform Data based on more than 1.9 billion shopping sessions collected by Monetate, clearly shows ‘traditional’ (desktop) web users still have conversion rates more than triple that of …..
Use these tools to speed up your influencer outreach These tools are especially useful for content marketers who are regularly producing content and need a structured and scalable way of managing their outreach efforts. They help to identify the types of …..
Google will stop accepting new customers for Google Site Search at the start of April, and will turn the product off completely in 2018 You know that search box in the top corner of just about every website you visit? There’s …..
Google home, Amazon Echo and other virtual personal assistants will transform ecommerce marketing 2016 saw the rise of connected home voice assistants, such as Amazon Echo and Google Home, but 2017 is the year they mature. Last week, Google announced that …..
Chart of the Day: Online spend surges whilst spending on newspaper advertising slumps GroupM predicts that global marketing spend will reach an impressive $1 trillion dollars this year. But that increase in spend isn’t evenly distributed across marketing mediums. It …..
Facebook announced the US launch of a new ‘Jobs tab’ and will let users apply to jobs via Facebook At $247 dollars per user, LinkedIn makes almost double what Facebook does from each of its members. Facebook is a much …..
Facebook allows third-party measurement and commits to an audit by the Media Rating Council Facebook has been under fire since the revelations last year that it had been mistakenly inflating the view counts/durations on its videos. This may have influenced …..
Chart of the Day: Facebook’s new corrected video view figures show it was never ahead of YouTube on video Back in 2014, we saw loads of headlines saying ‘Facebook is now beating YouTube in video views’. Then came the string …..
Key lessons from the Strategy and Innovation World Forum Robert Jones, our research analyst and I headed off to London last week to go to the Strategy and Innovation World Forum, set up by World Forum Disrupt. The Innovation Directors …..
