Posts by Rene Power
René Power, has been the Smart Insights Expert commentator on B2B marketing for over four years. He consults, talks and trains on the deployment of the full marketing mix within trade B2B sectors including packaging, food, science, construction, engineering and professional services. He specializes in integrating digital with traditional and demystifying digital marketing, social media and content marketing for trade B2B companies. A Chartered Marketer, René authors the The Marketing Assassin blog, shares updates on Twitter @renepower and you can connect via Linkedin. Rene also authored the recently updated Smart Insights Expert members guide: 7 Steps to Brilliant B2B Digital Marketing guide.
Understanding the significance of search enables commercially-minded business marketers to construct websites that rise to the top just when prospects and customers are looking for them. Think about your own information searches online. You use words and alter them, add …..
Examples showing what is needed for a customer-centric B2B website In a recent post, I talked about the importance of developing a solid B2B digital marketing strategy. A critical part of this is creating an enduring website presence that meets the needs …..
5 reasons why content is core to B2B digital strategy The importance today of using digital marketing in organisational or business-to-business (B2B) marketing is highlighted by the latest Buyersphere report from Base One. Supplier websites, web searches and in most …..
How to promote your company blog to reach a larger audience Writing a blog doesn’t end when you hit the publish button. Far from it. In this third part of our series on business blogging, René Power reviews the best …..
8 key issues to review to make sure your blog supports company goals This is the second in a series of blog posts aimed at helping business bloggers. The first post explored getting started and avoiding writer’s block, sometimes an …..
Twelve ideas for increasing your personal digital footprint Competition for jobs in marketing seems to be getting tougher… Having a degree, a year or twos experience, and a Linkedin page just isn’t going to cut it any more. We’ve seen …..
Six post ideas which work for any business blog Following on from the recent Smart Insights post on 30 ideas to get more visitors to your blog, I thought I’d follow-up with some more specific ideas for B2B blogs. I …..
Six examples of how to use Facebook company pages for B2B marketing In my previous post on B2B Facebook page marketing, I outlined the emerging and evolving case for adding Facebook to your B2B marketing arsenal and offered some advice …..
6 reasons why B2B marketing can succeed on Facebook There is a growing premise in business marketing that whilst your website is your shop window to the world, you increasingly need to promote yourself and engage with your audience where …..
How can B2B companies use video to attract, engage and improve conversion without falling into the gimmick trap? Integrating video into a website and sharing through video sites has great potential to build awareness and establish trust before a transaction. …..
