Posts by Rene Power
René Power, has been the Smart Insights Expert commentator on B2B marketing for over four years. He consults, talks and trains on the deployment of the full marketing mix within trade B2B sectors including packaging, food, science, construction, engineering and professional services. He specializes in integrating digital with traditional and demystifying digital marketing, social media and content marketing for trade B2B companies. A Chartered Marketer, René authors the The Marketing Assassin blog, shares updates on Twitter @renepower and you can connect via Linkedin. Rene also authored the recently updated Smart Insights Expert members guide: 7 Steps to Brilliant B2B Digital Marketing guide.
The why and how of omni-channel B2B marketing Omni-channel marketing is a buzz phrase that is used interchangeably with other phrases such as cross-channel marketing; multichannel marketing and my preferred term integrated marketing. Omni-channel is a complex, customer-centric approach to …..
How digital innovation is engaging audiences and improving customer experience in the airline / aviation sector This is the first in a new series looking at digital innovation and transformation in different B2B sectors aimed to inspire business-to-business marketers, this post from regular B2B …..
How to use a B2B blog to generate leads Our last post on business blogging looked at seeding and distribution and how to get people to your blog. However, the end goal of a business blog (or any customer facing content …..
Increasing your reach by getting off your B2B blog and writing for others The benefits of business blogging and personal blogging are well-known in terms of improving search visibility, delivering traffic and raising your profile but often it is hard …..
Where to focus to get ahead and stay ahead of the competition It isn’t always about embracing the newest, shiniest techniques. Instead, the fundamentals of consistency, reliability and credibility are often more important to make an impact with customers. Customers …..
Examples showing why B2B website visitors deserve a great experience too Whichever business sector you are in, it is still crucial to consider your digital marketing as a holistic process created around your website. In a 2013 blog post here on Smart …..
The 3 digital techniques B2B marketers must excel in Whether it’s on desktops, laptops, phablets or tablets, there is one truth when it comes to marketing your business online. If you can’t be found, don’t have a clear and compelling offer and …..
4 inspiring examples of B2B companies harnessing social media for B2B marketing In our 7 Steps B2B Digital Marketing Guide we show the importance of tailoring planning and content generation and curation around the specific needs of business-to-business (B2B) buyers …..
How B2B companies are using content marketing to drive engagement, trust and transaction In my recent post on making the case for inbound marketing, I talked about how the need for information has led to the emergence of new approaches to …..
How to showcase your business through expertise and experience We all know content marketing is important. It trends daily worldwide. There are now conferences, magazines and institutions dedicated to it. The Content Marketing Institute in the US. for one, does …..
