Posts by Pritesh Patel
Pritesh is the Digital Marketing Manager for Pauley Creative, a specialist digital marketing agency for the construction industry. Pritesh is responsible for developing and implementing online marketing strategies and measuring the performance of client websites and campaigns to enhance lead generation and brand awareness. Majority of the time Pritesh is blogging about all things Analytics and SEO on the Pauley Creative blog. His experience includes working client side and agency side in the B2B environment. You can follow Pritesh on Twitter and connect on LinkedIn.
Examples showing that Why is often more important than How and What in brand storytelling Have you ever wondered why some companies do what they do?, Why do Hotpoint make washing machines?, Why do Dyson make hoovers?, Why do Casio make watches?,Why do …..
A custom report for summarising goal performance The conversion report in Google Analytics is probably the most important report in the entire service. The conversion report shows you the percentage and absolute numbers of visits which converted into a set …..
Google Analytics ‘Share Assets’ for sharing report customisations within or between companies I’m not sure if many people have discovered the ‘Share Assets’ option/button within the Profile menu of Google Analytics yet, but I only spotted it at the end …..
10 goals you should be measuring on your B2B website using Google Analytics Having a good method for quickly reviewing the effectiveness of your B2B website is really important as the majority of your time and effort will be spent …..
Using Google Analytics to review changes in mobile site usage by prospects and customers As mobile device usage rapidly increases amongst buyers and influencers accessing content related to your products or services, it may be the perfect reason to start …..
Using Multi-Channel Funnels to analyse the impact of marketing channels on conversions Many marketers struggle to identify which sources of traffic are most effective when it comes to converting web visitors. When conversions take place over multiple visits rather than …..
