Posts by Patrick Kelly
I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
Chart of the Day: Top festive adverts on Youtube since November 1st. Take a stroll into any retail store and you will instantly know that the festive season is upon us once again. Thanksgiving is less than two weeks away …..
Google’s new shopping insights tool offers useful data to ecommerce marketers It might feel too early for a lot of people but the holiday season has already started for the retail industry. Lights are being turned on by celebrities, merchandisers …..
Radio isn’t dead. Don’t make the mistake of writing it off. The importance of omnichannel marketing is an ever increasing reality for high street retailers to succeed. Online-only retailers are starting to see the benefit of having physical locations to serve their …..
Simplifying the purchase journey will help ensure you provide a happy customer experience. The customer journey can be a long and arduous one for consumers as they move through the buying maze/funnel from initial research all the way to receiving …..
Influencer Marketing is on the rise. Are Social Media Star’s part of your strategy for the year ahead? Earlier this week Google announced that it had acquired FameBit, a technology platform company that specializes in connecting creators and brand for sponsorships …..
Over 40% of all ecommerce orders are driven via search (Organic+Paid) While the US economy continued to grow at a snail pace of 1% in Q2 of 2016, one sector that is bucking the trend is ecommerce. Research from Custora shows us …..
What we learned from implementing AMPs This week’s big development here at Smart Insights is the implementation of Accelerated Mobile Pages for our blog. If you are reading this on the standard HTML version (looks the same as normal) visit …..
