Posts by Patrick Kelly
I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
Chart of the Day: As Facebook hits 2 billion only 6% don’t use a mobile device Thirteen years after its launch, Facebook has now reached the impressive milestone of 2 billion monthly active users. And when you think there are only 7.3 …..
Chart of the Day: B2B marketers place SEO Rankings and Traffic Generation above Leads or Sales SEO is one of the most important channels in any B2B marketing strategy but is often overlooked. Despite its track record in virtually every industry, B2B marketers …..
Chart of the Day: Annual churn hits 23% in the high-tech industry Email marketing is a vital channel for B2B marketers. Providing a high ROI when compared to other marketing channels. Which drives us, marketers, to spend many hours creating engaging …..
Chart of the Day: The importance of having quality marketing data Data is the not-so-secret weapon of each and every marketer across the land. Data-driven marketing takes the guesswork out of your daily decision making. Should you place more budget into Facebook Ads, …..
Chart of the Day: Facebook’s revenue per user increase 10 fold in 5 years Facebook’s drive to monetize itself has seen the social media titan raise its revenue per user from $2 to $19 in just 5 years. In this time Facebook has …..
Chart of the day: B2B customers favor quality product information over the number of products to chose from. B2B customers need to purchase all sorts of products. Whether they’re looking to restock the stationary cupboard or bring in a new suite of marketing …..
Chart of the Day: Consumers are Driving the Conversation for Technology Brands on Twitter As marketers, we love to build inspirational campaigns to engage our target audiences and a large part of any campaign in 2017 will reside on social media. Alongside …..
Chart of the Day: Digital Advertising, Content Marketing and Social Media are the most sought after skills in 2017 Research by McKinley Marketing Partners highlights the wide range of skills digital marketing teams need in 2017, varying from SEO and project management to Email and …..
Advertising revenue for Snapchat predicted to rise 2873% in the next 3 years With over 150 million people using Snapchat each day to message friends and catch up with the latest celebrity news, it’s primed for marketers to target the …..
Chart of the Day: How businesses are promoting their content Content marketing is the mainstay of many marketing strategies for both small and large companies. We can spend hours thinking up a theme our audience would be interested in and once …..
